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CX INTENTION VS IMPACT: MAKING SENSE OF THE EVER-EVOLVING RETAIL SHOPPER JOURNEY
Retail all over the world is changing dramatically. In research developed by LoyaltyOne, we asked 500 retailers and 5,000 shoppers from five global retail markets about where retailers are focusing their efforts and whether they’re getting the intended results with customers.
In the report, you’ll learn:
- How customers and retailers see each step of the shopper journey—from pre-purchase to post-purchase
- The differences between retailers’ priorities and customer expectations
- What retailers can do to improve the customer experience across the entire shopper journey
Download the report today to find out what your customers are looking for and how to shape their experience to build long-lasting, loyal relationships.