CASE STUDY

HOLLISTER LEVERAGES LOYALTY AND FINDS CRM SUCCESS

Case Study: Leveraging Loyalty to Engage and Retain Gen Z Customers

Hollister shoppers were changing, fueled in large part by the meteoric rise of Millennials and Gen Z. These new customers wanted more from the brand and expected the coolest clothing at the best prices.  To stay relevant, the legendary brand needed to find smarter ways to give tech-savvy shoppers what they wanted – and keep them coming back for more.

To better identify customers, build customer value and increase retention, Hollister partnered with LoyaltyOne, adopting a customer-centric approach through the development of a new CRM database and a customer engagement strategy.

The result was Hollister's revamped Club Cali loyalty and rewards program.

Download our case study now to discover how a thoughtful CRM program, bolstered by LoyaltyOne tools and knowhow, is helping Hollister successfully retain shoppers, impressively grow spend and keeping one of America's most enduring clothing retailers fresh and ahead of the pack.

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