RETAILER-CUSTOMER RELATIONSHIPS IN THE DIGITAL AGE
With the internet and the mobile phone nearly 50 years old, and laptops, broadband, cloud computing and social media now all fully entrenched in our daily lives and in the way we do business, perhaps it's to be expected that many of us take technology for granted.
What no one is taking for granted is the importance of relationships. Customers continue to expect value and respect from the brands they trust. And those brands – certainly the most successful ones – understand that their futures depend on satisfying customers and keeping them loyal.
For the 2017 edition of Trendspotter, LoyaltyOne partnered with LoyaltyOne Consulting, Precima and BrandLoyalty, to identify four key trends to watch in the year ahead and how they’ll impact retailers and customer relationships going forward.
WHAT'S TRENDING IN 2017?
1. Growing loyalty in the age of mobile
2. Tiered exclusivity and experiences
3. A matter of uncertainty and opportunity
4. Loyalty and relationships get hyper
Download the 2017 edition of Trendspotter for a comprehensive look at the most relevant trends for loyalty marketers in 2017.